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BRIGHT & SOBOLD INTENSE
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2025 © Pepe Jeans
Portobello Road
Bright & SoBold Intense
Addictive Indulgence
Addictive
Addictive Addictive Indulgence
Bright & SoBold Bright & SoBold Intense
VINTAGE VIBES GOLDEN HOUR COLOURFUL CHAOS BOHO BREEZE
Bright & SoBold
Pepe Jeans introduces new launch ADDICTIVE, reinventing its classic martini glass and cocktail shaker to share a new sensory experience - one of addictive pleasure, where no alcohol is needed.
PEPE JEANS ADDICTIVE A TOTAL PLEASURE FOR SENSES
PURELY AND AUTHENTICALLY ADDICTIVE
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An irresistible fusion of fruity floral notes that slowly melts into creamy, sensual, addictive sweetness.
NEW ALCOHOL-FREE FORMULA THE PROMISE OF A LONG- LASTING EXPERIENCE WHERE BEAUTY, WELLNESS AND HEALTH ARE INTIMATELY LINKED.
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Fragrances that seduce, surrending to a sweet intensity that deeply captivates the senses. Anchored around rich, gourmand notes, scents that are both comforting and exhilarating. An irresistibly addictive signature sweetness of pure pleasure.
Mirroring the elegance of a fine martini glass, ADDICTIVE For Her takes on a sophistacted and attractive style with sleek lines and a dusty rose tone. The cocktail shaker ADDICTIVE For Him follows her allure with a deep blue polished finish that speaks of a refined, modern masculinity.
MORE INFORMATION
NEW TECHNOLOGY This technology exploits a very specialized micro-emulsion formulation process to achieve a clear, stable and sustainable alcohol-free formula. BENEFITS
TOP NOTES Pear Mango Bergamot MIDDLE NOTES Orange Blossom Gardenia Amber BASE NOTES Sandalwood Milk Musk Cedar Wood
A fragrance of addictive contrasts: the duality between fresh aromatic and sensual leather.
TOP NOTES Cinnamon Sage Grapefruit MIDDLE NOTES Lavender Leather Geranium BASE NOTES Amber Gris Oak Moss Tonka
Designed with cosmetic raw materials. Nice feeling on skin. Strength and long-lastingness. Eco- friendly (-96% carbon emissions).
ADDICTIVE ADDICTIVE Indulgence BRIGHT & SOBOLD BRIGHT & SOBOLD INTENSE Portobello Road
A trail of white leather notes and roasted tonka persists, enveloping its clean t-shirt signature with an irresistible sexy finish. Be Bold, SoBold.
MIDDLE NOTES Lavender Clary Sage Violet Leaf Absolute LAVENDER In partnership with France Lavande to obtain the highest quality of fine Lavender from Drôme Provençale. Using the ‘préfané’ technique, the lavender is cut and left to dry in the fields for two to three days. It gives the lavender oil a special fragrance characteristic as it develops facets of amber and coumarin.
BASE NOTES Tobacco White Leather Roasted Tonka Vetiver TONKA BEAN With facets of dry cocoa, caramel and coffee combined with sweet tonka and hay. The tonka beans are collected in the region of Caura Basin in partnership with Conservation International, committing to conservation actions to preserve the biodiversity of the forest.
A sensual second-skin that glows with vibrant self-confidence.
TOP NOTES Mandarin Pear Ginger MANDARIN The madarin note brings an invigorating character to the perfume. It is part of the Hesperidic family, the oldest olfactive family, with the “Colognes” being the first fragrances. It originates from Ancient China, when the Emperor’s servants the “Mandarins” received plenty of these gorgeous fruits as offerings.
MIDDLE NOTES White Peony JasminE Skin Accord JASMINE A powerful feminine heart elevated by jasmine notes, a noble and sacred flower originally harvested in India to honor the gods and that is gifted with many healing properties. This divine flower blooms and exhales its perfume at night, a symbol of love and beauty in India.
BASE NOTES Sandalwood Oil Musk Patchouli Oil SANDALWOOD OIL The sandalwood comes from the western desert of Australia and is organic certified. It is harvested in the wild with respect for living ecosystems and animal welfare and picked by indigenous people to support the community.
Sustainable Fragrance System
100% Vegan
90% Natural Origin Ingredients
Recyclable
Reusable Spray Cap
FRAGRANCES WITH A SUSTAINABLE SIDE
Pepe Jeans continues to promote sustainability by creating products with a reduced environmental impact. The use of recycled and recyclable materials, as well as sustainably sourced ingredients and innovative reusable bottle parts help to significantly reduce material waste. The two largest formats of Bright & SoBold (100ml and 50ml for SoBold, and 80ml and 50ml for Bright) share the same reusable spray cap, compatible with the refill bottle available for purchase.
Vegan Fragrance. A fragrance with 90% natural origin ingredients. 100% recyclable bottle and packaging. Packaging certified by FSC (Forest Stewardship Council), which guarantees that all materials are harvested from forests that are socially beneficial, environmentally conscious, economically viable, and managed responsibly.
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TOP NOTES Bergamot Mandarin Clean T-Shirt Accord BERGAMOT A radiant and tangy citrus with an extremely rich, sweet and fruity initial note, followed by herbaceous and balsamic undertones. Harvested and extracted responsibly in the regions of Calabria to secure the long-term future of the crops and raw materials.
FRAGANCIAS CON UN LADO SOSTENIBLE
A fragrance that seduces for its strength and sensitivity, shattering the codes of masculine sensuality. Become as powerful as liberating.
MIDDLE NOTES Lavender Leather Tonka Bean LEATHER With its deep, earthy and slightly smoky aroma, leather brings a rich and enveloping note. It evokes a sense of luxury and sophistication, providing a robust warmth that balances the fragrance, adding a bold, masculine facet with hints of aged softness.
TOP NOTES Pear Peach Orange Essence Peach The delicate nuances of peach enhance sensuality. Originating in China, it is a velvety and juicy fruit, which has become widespread for its nutritional properties. As a curiosity, there are more than 2,000 species.
MIDDLE NOTES Orange Blossom Jasmine Absolute JASMINE A powerful feminine heart elevated by jasmine notes, a noble and sacred flower originally harvested in India to honor the gods and that is gifted with many healing properties. This divine flower blooms and exhales its perfume at night, a symbol of love and beauty in India.
BASE NOTES Patchouli Tonka Bean Musks TONKA BEAN Tonka bean is the fruit of the Brazilian tea tree that grows in the lands bathed by the Orinoco River in tropical America. It exudes exotic, sweet and warm nuances, resulting in a powerful and sensual fragrance.
Following the success of Bright & SoBold, Pepe Jeans continues to promote sustainability by creating products with a reduced environmental impact. The use of recycled and recyclable materials, as well as sustainably sourced ingredients and innovative reusable bottle parts help to significantly reduce material waste. The two largest formats of Bright & SoBold Intense (100ml and 50ml for SoBold Intense, and 80ml and 50ml for Bright Intense) share the same reusable spray cap, compatible with the refill bottle available for purchase.
Vegan Fragrance. 100% recyclable bottle and packaging. A fragrance with 90% natural origin ingredients. Packaging certified by FSC (Forest Stewardship Council), which guarantees that all materials are harvested from forests that are socially beneficial, environmentally conscious, economically viable, and managed responsibly.
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TOP NOTES Citric Aldehydes ALDEHYDES Aldehydes provide effervescence and sparkle. They are present in raw materials of natural origin such as rose or orange peel, but can also be found in the form of synthetic molecules.
BASE NOTES Amber Musk AMBER With marine and woody nuances, amber is one of the most powerful natural fixatives and most used in perfumery. Warm, soft and sensual, with an animalic touch.
Take sensuality to the next level with the intensity of white flowers. Time to shine more intensely than ever.
ADDICTIVE INDULGENCE
Indulgence has never been so sweet. Give in to temptation.
Like sweet fruit dipped in melting white chocolate, the opening of Addictive Indulgence for Her is both delicious and unexpected. Juicy pear and rich plum bring a sun-ripened sweetness, wrapped in velvety white chocolate, while pink pepper adds a subtle lift. The heart blends vanilla and jasmine, deepened by roasted coffee. As it settles, the fragrance reveals its full indulgent nature — amberwood, cocoa, and sandalwood for a finish that feels warm, addictive, and deeply comforting. TOP Pink Pepper Pear Plum White Chocolate HEART Jasmine Vanilla Coffee BASE Amberwood Cocoa Benzoin Sandalwood
FOR HER
Addictive Indulgence for Him opens with a vibrant contrast — the brightness of bergamot meets the smooth spice of cardamom, lifted by the aromatic glow of elemi. In the heart, gourmand chestnut unfolds alongside cedar and subtle leather, bringing depth and warmth. As it settles, the fragrance reveals its most addictive side — a dense, melting base of cocoa, vanilla, and labdanum, leaving a trail that is both powerful and deliciously addictive. TOP Bergamot Elemi Cardamom HEART Chestnut Cedar Leather BASE Labdanum Vanilla Cocoa
FOR HIM
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PORTOBELLO ROAD
Pepe Jeans Portobello Road is a perfume mists collection inspired by the girls who give the street its magic. Made of golden afternoons, petals underfoot, fruit juice on warm skin, and music rising through open windows. Each fragrance is a story told through scent — a blend of presence, expression, and emotion. Portobello Road isn’t just where they are, it’s who they are.
One street. Four scents. Infinite vibes.
Your vibe. Your scent. Your story.
VINTAGE VIBES Portobello on rewind
Among secondhand books and record stalls, she moves slowly, stopping to snap a photo with her Polaroid. The sound of Portobello Road plays softly in the background — the hum of stories, the warmth of vinyl sleeves, the scent of coffee and something sweet in the air. TOP Coffee with Milk Candied Fruit MIDDLE Caramel Cream BASE Vanilla Musk
VINTAGE VIBES
GOLDEN HOUR Portobello at its brightest
The sun drops low, and Portobello Road lights up. Shadows stretch, colors deepen, and everything turns gold. She leans into the light, sunglasses on, confidence glowing as the street catches its breath. The air feels warm and magnetic, wrapped in creamy pear, toasted hazelnut, and a soft trace of orange blossom — the best part of the day. TOP Mandarin Oil Caramelized Pear Whipped Cream MIDDLE Roasted Hazelnut Almond Orange Blossom BASE Ambroxan Sandalwood Musk Vanilla Absolute
GOLDEN HOUR
COLOURFUL CHAOS Portobello in every shade
Fruit stands overflow, bold fabrics sway in the breeze, voices blend into a colorful buzz. She catches a cherry tossed her way and smiles, lost in the market’s beautiful chaos. Bright scents dance around her — litchee, blackcurrant, a flash of spice. Nothing matches, and it’s perfect. TOP Litchee Blackcurrant Pear Pink Pepper Oil MIDDLE Lily of the Valley Peony Rose Absolute BASE Moss Cedarwood Musk
COLOURFUL CHAOS
BOHO BREEZE Portobello in bloom
Mornings are her favorite, when the market is still waking up and the air fills with flowers. She moves through Portobello Road like a breeze, light and full of wonder, picking petals, lost in dreamy thoughts. The air smells like jasmine and sun-warmed citrus — soft, fresh and light. TOP Mandarin Pistachio Cherry MIDDLE Sunny Jasmine Lily of the Valley Rose BASE Vanilla Caramel Sandalwood
BOHO BREEZE
Portobello Road’s Personalities
DISCOVER PORTOBELLO ROAD
GOLDEN HOUR Portobello al atardecer
VINTAGE VIBES Recuerdos en Portobello
COLOURFUL CHAOS Portobello en mil colores
BOHO BREEZE Flores de Portobello
